The Importance of Filtering

I’ve been noticing some commonalities lately on the importance of filtering.

Just because you can do something, doesn’t mean you should.

Seth Godin: The more people you reach the more likely it is that you’re reaching the wrong people.

Progressive Disclosure: A strategy for managing information complexity in which only necessary or requested information is displayed at any given time.

Signal-to-Noise Ratio: The ratio of relevant to irrelevant information in a display. The highest possible signal-to-noise ratio is desirable in design.

Steve Jobs: And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.

I’ve also noticed that a lot of designers don’t talk very much on their sites either…well their business/product sites anyways. I’m assuming it’s because they want to filter what they say so that their work speaks for itself. And in reality isn’t that great design? Stripping everything away so that the design itself speaks directly to your soul or emotions.