And remember these are not markets,
Yanis Varoufakis
they’re platforms.
The moment you enter Amazon.com,
you have exited capitalism.
Economist and former Minister of Finance of Greece
This relates to what was said in the book The Cluetrain Manifesto about how the concept of work embodied within a company as a corporation was no longer working because it was no longer “human” and thus it should change. And it should change by redefining what work and companies are as “markets as conversations.”
This is the very same thing that the game Eve Frontier is experimenting with as a digital civilization within a virtual world. And if this experiment works, it could be applied to the real world and completely transform the way our society works as a whole, empowering people on a scale never before seen for a millennia or more.
Human communities are based on discourse — on human speech about human concerns.
The Cluetrain Manifesto
The community of discourse is the market.