These days employers who are considering you for a role want to know that a web search for your name will give them a snapshot of:
– what you believe in, and
– what you’ve been up to
And when I mention your beliefs, I’m not only talking about your opinions. Opinions without results mean nothing.
I’m interested in actions you’ve taken to produce results which are in line with your opinions. For example, do you believe that climate change is real? Great – and do you have a blog which educates people why? And how big is your following?
What’s poignant about these points above is that employees want these same very things even more so. They want to work for companies that actually take action on what they say they care about and believe, rather than it just being a facade to attract attention.