
Creating strong connections with potential, current and past talent has become even more important in a job seeker’s market, particularly as platforms like The Muse have enabled the rise of the passive candidate.
“Employers have to organize around a candidate rather than a job posting,” Srinivasan said, meaning relationship and context is “everything.” A hiring manager directly contacting a passive candidate, for example, may encourage the potential employee to think differently about the opportunity.
“And because the market for talent remains super competitive, any recruitment is really a two way dialogue,” she added.