This video by Coudal Partners is hilarious! When it comes down to marketing a product, it doesn’t matter how much money you have for an ad campaign, if the product can’t stand on it’s own two feet, then nothing you can say can really make a difference once you let it out into the “real world” on its own.
That’s because there’s a huge separation from the fictitious make believe world of TV and what we actually experience in real life. I personally don’t know how many times I’ve wanted to walk into a fast food restaurant and say “Can I have a sandwich that looks EXACTLY like that one in the picture there?!” as I point at a picture of their product behind them. Yet what you get from them is a far cry from what is advertised by them. I stopped going to Subway a long time ago because I got tired of the compost heap that was being served to me as a “sandwich”. Sandwich Artists? How about Sandwich Sanitation Engineers? 🙂
The Agency.com video was sickenly hilarious in a sad sort of way as well (if you can persevere watching it all). The “will sell soul for money” feeling just seemed to be so smothered over the video, it was almost as though they were trying to make some kind of sandwich themselves (of what kind I couldn’t be sure). The sad thing is that they were supposed to be pitching a product, yet most of the video all they talked about was themselves. “We rule! We’re passionate about marketing anything, as long you give us lots of money! Hire us!”