That a company would actually put out promotional material like this and be dead serious about it just makes my skin crawl. Ya carbon dioxide is a natural element of life and so is water. But if the entire planet got submerged under water, would they still be singing the same tune? I mean give me a break. You’d almost expect this company to start marketing CO2 "enriched" water or something. It’s amazing how seriously screwed up people can get when it comes to money. At least some people are trying to show how absurd these ads really are (parody starts about 30 seconds in) but not sure if it is enough, as I could see some people actually believing that excessive amounts of carbon dioxide are a "good thing".
"What’s that orange color over the city Mommy?"
"That’s called carbon dioxide honey. Don’t worry it’s a good thing and a natural part of life. Now hurry up and finish your McDonald’s cheeseburger and lets go. Mommy’s got to pick up her new SUV."