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Creating Relationships Instead of Markets

Doc Searls has an interesting article entitled Markets without Marketing. My take on this is forget about "markets" altogether. Instead focus on creating relationships. And yes that means thinking about your "customers" as real people. One thing that I’ve realize about relationships though is that creating the relationship is the easy part. The hard part…

Doc Searls has an interesting article entitled Markets without Marketing.

My take on this is forget about "markets" altogether. Instead focus on creating relationships. And yes that means thinking about your "customers" as real people.

One thing that I’ve realize about relationships though is that creating the relationship is the easy part. The hard part is actually maintaining / sustaining that relationship.