Aha! Scott Rosenberg reveals the real origins of Web 2.0. It’s a marketing ploy by the corporate Business 1.0 world to blow some hot air hype into the Web balloon again. He’s has a good point though. I really do hope people have their new Bullshit Detector 2.0 glasses on to notice "the next super-cool but not-quite-usable-yet Web applications". And I think the words "not-quite-usable" speak volumes here. Hell, forget about Web 2.0, I’d settle for Usability 0.5.