So how would a business work and act if its culture matched that of the Web. Let’s see if I can dump some of these ideas down.
Some people (aka “management”) decide to create a business to pursue an idea that they are passionate about. They look for other people (aka “employees”) who are as passionate as they are to help them achieve their vision. Everyone cares about everyone else in this endeavour because they are all passionate about the idea which unifies them.
People are found who are as passionate and have excellent ideas to pursue the idea. They are treated as equals and trusted because they share the same passion about the idea.
No matter what a person’s background or knowledge, everyone diverse input is valued and appreciated.
The business is the collective idea pursued by the people. The people represent the business idea instead of the business idea representing the people. Therefore, in communicating with the business, people talk to other people (not to the “business”). These people pursuing this idea have diverse backgrounds and interests just like you and me. People outside of the business see those inside of the business as real people and trust them because they have shared information with them as well. The business website just describes the collective idea that the people of the business are working upon. People outside of the business can discover more about these people by visiting their individual sites.
Each person pursuing this business idea may be pursuing other business ideas at the same time. Each person shares and helps not only each business idea they are pursuing but the entire world as well because they share their ideas with everyone. Therefore, no single business idea benefits at the expense of another or can be controlled. By sharing, all benefit together and all collectively “own” the idea so that others can experiment and build upon it.
More to come but going to take a break for a bit.