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Harnessing Quantum Creativity

The key to prospering in the creator economy is to maximize interaction while reducing friction. Generally this means minimizing the amount of input required from users (i.e., Twitter’s counterintuitive 140-character limit). They need to contribute freely and naturally without having to think twice. In Saffo’s view, the creator economy will reward businesses that leverage tiny amounts of user input. “The companies that will be the biggest,” he says, “are the ones that harness the smallest quantum of creative activity.

The Creator Economy: Futurist Paul Saffo On The New Business Epoch

Seriously fucking brilliant and so true.

This is so in line with what I’ve said before about how the path to the New World is found within the in-between spaces of the Old World (in other words, within liminal moments while we’re in transition between things, having a few moments to scribble or jot down an idea).

Mirrors perfectly with Tiago Forte’s vision of work being broken down into smaller “bite sized” tasks as well.

Also resonates with what I’ve said before how WordPress needs to get its act together and seriously tackle microblogging with the ability to embed articles previews (probably using JetPack) with full functionality similar to Embedly (or like pretty much every social network platform under the sun, i.e. Twitter, Facebook, etc).

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