I have to totally agree with Rance Crain of Advertising Age when he states the biggest problem with ads today.
Somehow, somewhere, marketers have gotten completely off the track. They lurch from outlandish to patriotic (it’s your duty to buy from us). What they don’t do is give us any good reasons to buy their products.
Is that because there aren’t any?
It’s one of the main reasons why I don’t watch very much television anymore. I can’t stand the negative emptiness of ads today that pitch pointless products with endless hype that treat me like I’m some mindless idiot whose life will be saved when I buy their product. Get real…and then let’s talk.