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Culture

Cluetrain: The End is the Beginning

Just reread the last chapter of The Cluetrain Manifesto, specifically the very last paragraph of the book. This should have been the very first paragraph of the book.

Imagine a world where everyone was constantly learning, a world where what you wondered was more interesting than what you knew, and curiosity counted for more than certain knowledge. Imagine a world where what you gave away was more valuable than what you held back, where joy was not a dirty word, where play was not forbidden after your eleventh birthday. Imagine a world in which the business of business was to imagine worlds people might actually want to live in someday. Imagine a world created by the people, for the people not perishing from the earth forever. Yeah.

Imagine that.

This definitely gives hints as to what this new culture should be.