Better Bad News shows the falling of Justin Timberlake beside Bill Gates onstage at CES. It’s pretty hard to watch. I only made it through half of it before I had to turn it off.

As I’ve noted before to others, dumping millions of dollars into an ad campaign isn’t going to help your product one bit if it can’t stand on it’s own two feet once it’s released to the public. People will see it for what it is, good or bad. Therefore, quite wasting your money on celebrity endorsements that only end up making you look like a complete fool and distance you from your customers even more.

Hell, if you want endorsements, just go to your customers and relay what praises they are singing about you.