Nollind Whachell

Researching Creativity, Social Innovation, & The Future of Work

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Live What You Have Learnt

The following is a newer maxim of mine. “We must work at living what we have learnt through play.” What I’ve realized recently is that it’s time for me to put my money where my mouth is and start living this maxim as it implies.

You see in my last post, I got really excited when I realized that there are many people out there all effectively working on the same thing as I am, that being figuring out the dynamics of this new emerging type of organization with its unique “natural culture” as I like to call it. Well with that high immediately came a low that slapped me abruptly in the face. If there are and have been a variety of notable people working on this (some for decades), why isn’t it more prominent within the business world today?

I mean there have been some companies who have integrated some of these new principles but for the most part, they are pretty unique. For example, people like Ricardo Semler have done amazing things in terms of changing the way we work, yet even when he openly shares this knowledge, even giving speeches to large corporations on the subject, it’s evident that it’s not making a noticeable impact within the typical business mindset. In effect, today when someone creates a new business, more than likely they’ll automatically create a hierarchical organizational structure and implement managers to “control” people without questioning or researching to see if there is a better way.

What I’ve come to realize now is that it’s pointless talking about this anymore. Why? Because words can only take you so far. What really changes hearts and minds are the visible actions of others, so that people can see these principles and culture put into practice itself which then can be utilized as an example to others. So I need to help create these new types of organizations so that people can see and understand how they work from the inside. Even more so, I need to try to create a variety of them in different areas of life, so that each individual can find one example that relates to their particular perspective of life, thus allowing them to understand it better.

While creating some of these living examples will be easy, because they will start as online communities, others that are more business-like will take more time because it means starting my own business or finding a business that is pliable and courageous enough in accepting this culture. Again while I have some business ideas that I could implement, they are going to take a lot of time to grow and I need work in the interim to sustain myself while I build up these examples.

Another major problem that I see is that the two initial examples that I’d like to start with, that I’ve already tested in the past, are going to be difficult to start because I don’t have the social object to build them around that I once had. For example, I’d like to use this natural culture in building a community around a video game and another one around a web development platform. Right now though, the MMO gaming scene is all but dead because there is nothing out there as yet that I’m excited about which is critical if you want to build a community around it. Same applies to a web platform. I used to love Squarespace but this is no longer the case, so I’m looking for another platform that I can get excited about again.

All said and done though, it’s time to go back into stealthy action mode and follow an “actions speak louder than words” mantra that I used to relay to newbies when teaching them online about Threewave Capture The Flag.

“Let your rocket do the talkin!”

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